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Marketing Plan SOP

2,000.00 995.00

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While the Local Store Marketing SOPpertains to the marketing efforts of a specific store or branch, this 27-page document covers the procedures for developing and implementing an overall Marketing Plan of the Company.

By definition, a marketing plan identifies how the particular Company shall market its products and services.  It serves as the road map for implementation of marketing strategies.

Needless to say, a good marketing plan is critical to the success of any company.  Any product, no matter how good it is, needs to be known and marketed to the customers.  Otherwise, it cannot reach its full potential.

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Description

Overview

While the Local Store Marketing SOP pertains to the marketing efforts of a specific store or branch, this 27-page document covers the procedures for developing and implementing an overall Marketing Plan of the Company.

By definition, a marketing plan identifies how the particular Company shall market its products and services.  It serves as the road map for implementation of marketing strategies.

Needless to say, a good marketing plan is critical to the success of any company.  Any product, no matter how good it is, needs to be known and marketed to the customers.  Otherwise, it cannot reach its full potential.

 

What’s Inside:

This Simplified Standard Operating Procedure (SOP) covers the following key areas:

1.   Developing a SWOT Analysis

2.   Developing the Marketing Plan – including formulating your goals and objectives, marketing management objectives, and identifying the marketing channels

3.   Setting-up the Budget – including parameters for setting up the budget, components of the budget, break-even analysis, and budget tracking form.

4.   Implementing the Plan – including core activities, schedule, format for implementation, and controlling of programs.

5.   Evaluating the Plan – including core activities implementation, customer feedback, pay-out analysis, etc.

 

Applicable For:

This document is applicable for medium-sized businesses with several stores or branches like food, services, and retail companies.

However, please note the following:

1.)  This is just a template designed to guide you and serve as a starting point for your company.  You need to customize it according to your own processes and procedures.

2.) This is the SOP for our company, Ink All-You-Can.  Thus, some processes or items may not be applicable for your own company.  Please just ignore them.

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