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Food and Restaurant Marketing Workshop (Feb. 27)

4,990.00

Do you need help in promoting your Restaurant, Cafe, Food Kiosk?  Do you want to know the BEST PRACTICES in marketing your business?  Do you want to learn the strategies to keep your customers engaged and loyal to your brand?

Then, attend this Food and Restaurant Marketing Best Practices Seminar!

In this 1-Day powerful seminar, Migs De La Rosa, a vetaran of food marketing and with experience in Sumosam, Marciano’s, Akira, Blackbeard’s Seafood Islands, Kung Fu Kitchen, among others, will show you how big names in the industry do it.

Learn from his more than 15 years experience in the industry as he shares PRACTICAL and PROVEN marketing strategies to bring your business to the next level.

Certificate of Completion

Get a certificate from Olern when you finish this course.

Meals and Snacks Included

Meals and snacks will be provided during the live training.

Satisfaction Guaranteed!

Satisfaction Guaranteed!
We guarantee that you will learn from this training.

Description

WHAT YOU WILL LEARN

  • How to create your marketing budget
  • How to determine which marketing tools you should use
  • How to run your mobile marketing and email marketing campaigns
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    How to invite bloggers and influencers to your opening
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    How do you run loyalty promotions
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    How do you continuously engage with your customers
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    How often should you introduce new menu
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    How do you develop strategic partnership with complementary businesses
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    How do you get the names and emails of your customers so you can promote your products and services
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    PLUS... many more!

Take This Program Now!

PROGRAM DESCRIPTION:

Starting a food business is a challenging yet exciting endeavor of an entrepreneur.  Exciting because it has proven to be a profitable business with lots of potential customers.

On the other hand, it's also challenging given the myriad of restaurants and food businesses in every corner of a busy street.  On top of that, customer loyalty is harder because they always look for something new to satisfy their tongue.

So how do you increase your chance of success?  How do you build loyal customers that will patronize your business over and over again? Do you want to know the BEST PRACTICES in food business?

Look no more because Migs De La Rosa, a vetaran of food marketing and with experience in Sumosam, Marciano's, Akira, Blackbeard's Seafood Islands, Kung Fu Kitchen, among others, will show you how big names in the industry do it.

WHO SHOULD ATTEND:

  • Marketing managers of restaurants, cafes, and food carts who want to expand their knowledge
  • Entrepreneurs and business owners who are into food business
  • Aspiring entrepreneurs who want to explore food businesses
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    Anyone who is interested in food marketing

PROGRAM OUTLINE:

Module 1. Introduction

Module 2:  Marketing Basics
      a. Restaurant
            - Location
            - Theme
            - Target Market
            - Pricing
            - Cleanliness

      b. Online Properties
            - Website
            - Social Media
            - Google Places

Module 3:  Marketing Best Practices
      a.  Loyalty and Rewards Program
      b.  Thematic Menu and Seasonal Dishes
      c.  Store Promotions
      d.  Strategic Partnerships & Co-branding
      e.  Event Sponsorship
      f.  Online Ordering
      g.  Restaurant Listing
      h.  Media Partnership & Public Relations
       i.  Online Reviews
       j.  Corporate Social Responsibility

Module 4:  Pre-opening Marketing Guide
      a.  Marketing Budget
      b.  Marketing Materials
      c.  Marketing Collateral Mall Guidelines
      d.  Opening Invitation and List
      e.  Press Kit

VENUE AND LEARNING INVESTMENT:

VENUE:  Olern Training Hub, Unit 905 Citystate Centre Bldg., 709 Shaw Boulevard, Pasig (near Capitol Commons)
DATE:  February 27 (Wednesday), 9am - 5pm

LEARNING INVESTMENT:
Super Saver Rate: 4,990.00

Take This Program Now!

ABOUT THE MENTOR:

Migs is the Founder and Managing Director of MPLIFY (www.mplify-ph.com) and the TV Host of AMPLIFY YOUR LIFE at SMNI News Channel.  He is the Marketing Consultant of Hakata Ikkousha and Salad Bar.

He is the former Marketing Manager Kitchen City Express and Super SumoSam Foods Inc. handling brands such as SumoSam, Marciano’s, Tokyo Grill and Gambino.

He is the past Marketing Director of Golden PotBelly Foods Inc & Happy Sumo Foods Inc.. He oversee the over-all marketing management of franchise stores like SumoSam, Akira, New Orleans, Blackbeard’s Seafood Islands and Kung Fu Kitchen.

He is also the former Marketing & Franchise Manager of Giabella Foods Corporation (Manang’s Chicken).

He won as one of the Agora Youth Awardee 2004 (1 of the 10 Outstanding Marketing Students of the Philippines) conferred by the Philippine Marketing Association (PMA). He was also awarded as Outstanding Member of Philippine Marketing Association in 2011.

A graduate of BSBA Major in Marketing from University of Nueva Caceres, he started his marketing career in San Miguel Corporation handling Trademarks, Out of Home Advertising & Brand Management in Corporate Marketing & San Miguel Foods Inc.

After SMC, he joined Jollibee Group as Marketing Head of Chowking United Arab Emirates based in Dubai.

He joined Mockamore Chain of Coffee Shop as Marketing Officer when they open branches in Middle East (From Belgium and The Netherlands).

He also worked as Digital Media Manager of Celestial Media, Marketing Communications Manager of Bratpack (Primer Group of Companies) and as Sales and Business Development Manager Hand Interactive Inc. the mobile marketing arm of Summit Media.

Enroll In This Program Now!


4,990.00

WHAT OLERN STUDENTS HAVE TO SAY:

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Aya Bonalos Startup Blueprint Masterclass

The lessons are really not by the book so we're very lucky!

"I really wished that I knew about this Masterclass before I launched my first business to save me from failures.

The lessons are really not by the book so we're very lucky!"

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Christian Noble eCommerce Workshop

The training was worth more than any other mastermind groups in the Philippines!

The value in the training and overall was worth more than any other mastermind groups in the Philippines. Balance in all aspects; advertising, content, golden nuggets everywhere. They maximize the full potential of each material they can produce to help us starting ecom business.

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Dra. Ivy Sapanghila Startup Blueprint Masterclass

Very practical and easy to understand than boring traditional seminars.

"It exceeded my expectations! This is my first online course yet I found it very practical and easy to understand than boring traditional seminars!"

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